FAT LOSS NOT WEIGHT LOSS
With custom-tailored training and nutrition strategies creating a powerful two-pronged plan of attack – and with plenty of support, guidance, tutoring and encouragement from me! – you will be able to burn unwanted body fat and reshape your body. No fads, no short-term solutions, nothing extreme – just sustainable lifestyle changes designed to fit around YOU.
Contrary to popular belief, looking and feeling awesome does NOT mean aggressive dieting, endless cardio, eliminating entire food groups, celebrity-endorsed fads, diet pills – or ANY other quick fix for that matter! On the contrary, it’s MUCH simpler than that. That is, successful fat loss & body shaping comes down to three things …
1️⃣ SUSTAINING A MODERATE CALORIE DEFICIT ⚖️ // consuming fewer calories than our body requires for activity forces the body into utilising internal fuel resources – typically body fat and muscle. This is the single most important factor for fat loss. No calorie deficit, no fat loss!
2️⃣ STRENGTH TRAINING x1-4 TIMES PER WEEK 💪 // to reshape your body AND to encourage the burning of body fat over muscle whilst in a calorie deficit
3️⃣ ENSURING SUFFICIENT PROTEIN INTAKE 🍗 // to further encourage the burning of body fat over muscle whilst in a calorie deficit. Also to aid repair and recovery post training … AND to help manage hunger levels (yeah, protein is awesome! ?)
Not what you thought? Don’t worry, this is NOT common knowledge – but it works 100% of the time! In fact, I believe it’s one of the fitness industry’s biggest kept secrets. And perhaps even the reason why SO many of us struggle when it comes to body fat.
So, this big secret? I’m referring to the largely unrecognised – but highly significant! – distinction between FAT loss and WEIGHT loss
To best explain, here’s a short story about a woman called Emma. Emma is 35 and weighs 80kg. She wants to lose weight and ‘tone up’. She has two options: